Missing value: size [size], color [color], gender [gender], age group [age_group]. Are you getting any of these notifications in Google Merchant Center and Googe Ads? If so, here are several different ways to fix it.

Overview: ways to fix the feed

1. Create Product Attributes
2. Create Product Custom Meta
3. Create Literal Value in the Feed
4. Update Feed Manually in Google Merchant Center

Any of the above will fix the issue with missing values. I’ll elaborate on each approach at a later date. For now, if you need help, reach out and I’ll help/update the post.

Resources

• Color attribute’s acceptable values:
  https://support.google.com/merchants/answer/6324487
• Age attribute’s acceptable values:
  https://support.google.com/merchants/answer/6324463
• Gender attribute’s acceptable values:
  https://support.google.com/merchants/answer/6324479