Cookies and Privacy Policy

4th June 2018


In The Digital (ITD) understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits our website and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to our use of any and all data collected by us in relation to your use of our website. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our website and You will be required to read and accept this Privacy Policy when signing up for an account. If you do not accept and agree with this Privacy Policy, you must stop using our website immediately.

  1. Definitions and Interpretation

    In this Policy the following terms shall have the following meanings:

    “account” means an account required to access and/or use certain areas and features of our website.
    “cookie(s)” means a small text file placed on your computer or device by our website when you visit certain parts of our
    website and/or when you use certain features of our website. Details of the cookies used by our website are
    out in section 12, below.
    “our website” means this website,
    “UK and EU Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as
    amended in 2004, 2011 and 2015.
    “we/us/our/ITD” means In The Digital.
  2. Information About Us

    1. Our website,, is owned and operated by In The Digital, a sole trader, whose registered
      address and postal address is Innovation Centre Medway, Maidstone Road, Chatham. ME5 9FD. VAT Number 213 1757
    2. Our data protection officer is Mervyn Booth, who can be contacted at
  3. Scope – What Does This Policy Cover?

    This Privacy Policy applies only to your use of our website. It does not extend to
    any websites that are linked to from our website (whether we provide those links or whether they are shared by
    other users). We have no control over how your data is collected, stored or used by other websites and we
    advise you to check the privacy policies of any such websites before providing any data to them.

  4. What Data Do We Collect?

    Some data will be collected automatically by our website. For further details, please
    see section 12 on our use of, other data will only be collected if you voluntarily submit it and consent to us using
    it for the purposes set out in section 5, for example, when signing up for an Account. Depending upon your use of
    our website, we may collect some or all of the following data:

    1. name
    2. business/company name
    3. job title
    4. profession
    5. contact information such as email addresses and telephone numbers
    6. demographic information such as post code, geographical region
    7. (automatically collected)
    8. web browser type and version (automatically collected)
    9. operating system (automatically collected)
    10. list of URLs starting with a referring website, your activity on our website, and the website you exit to
      (automatically collected)
  5. How Do We Use Your Data?

    1. All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6, below.
    2. We use your data to provide the best possible products and services to you. This includes:
      1. Providing and managing your account
      2. Providing and managing your access to our website
      3. Personalising and tailoring your experience on our website
      4. Supplying our products and services to you
      5. Personalising and tailoring our products and services for you
      6. Responding to communications from you
      7. Supplying you with email newsletters, alerts etc. that you have subscribed to (you may unsubscribe or
        opt-out at any time by call us on 01622 378811 or email us on
      8. Market research
      9. Analysing your use of our website to enable us to continually improve our website and your user
    3. In some cases, the collection of data may be a statutory or contractual requirement, and we will be limited
      in the products and services we can provide you without your consent for us to be able to use such data.
    4. With your permission and/or where permitted by law, we may also use your data for marketing purposes which
      may include contacting you by email, telephone, text message or post with information, news and offers on our
      products and services. We will not, however, send you any unsolicited marketing or spam and will take all
      reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR
      and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and
    5. Advertisers whose content appears on our website may engage in what is known as “behavioural advertising” –
      advertising which is tailored to your preferences, based on your activity. Your activity is monitored using
      cookies, as detailed below in section 12. You can control and limit your data used in this way by adjusting
      your web browser’s privacy settings. Please note that we do not control the activities of such advertisers,
      nor the information they collect and use. Limiting the use of your data in this way will not remove the
      advertising, but it will make it less relevant to your interests and activities on our website.
    6. Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without
      adversely affecting your rights. We will only process your personal data if at least one of the following
      basis applies:

      1. you have given consent to the processing of your personal data for one or more specific purposes;
      2. processing is necessary for the performance of a contract to which you are a party or in order to take
        at the request of you prior to entering into a contract;
      3. processing is necessary for compliance with a legal obligation to which we are subject;
      4. processing is necessary to protect the vital interests of you or of another natural person;
      5. processing is necessary for the performance of a task carried out in the public interest or in the exercise
        of official authority vested in the controller; and/or
      6. processing is necessary for the purposes of the legitimate interests pursued by us or by a third-party,
        except where such interests are overridden by the fundamental rights and freedoms of the data subject which
        require protection of personal data, in particular where the data subject is a child.
  6. How and Where Do We Store Your Data?

    1. We only keep your data for as long as we need to in order to use it as described above in section 5, and/or
      for as long as we have your permission to keep it. In any event, we will conduct an annual review to
      ascertain whether we need to keep your data. Your data will be anonymised (so that is cannot be associated
      with you) or completely deleted if we no longer need it, in accordance with the terms of our Data Retention
      Policy. Our Data Retention Policies are: Data
      Retention Policy
    2. Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”)
      (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept
      and agree to this by using our website and submitting nformation to us. If we do store or transfer data
      outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as
      it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of
      legally binding contractual terms between us and any third parties we engage and the use of the EU-approved
      Model Contractual Arrangements.
    3. Data security is of great importance to us, and to protect your data we have put in place suitable
      physical, electronic and managerial procedures to safeguard and secure data collected through our website.
    4. Steps we take to secure and protect your data include:
      1. Our website is accessed using https rather than http, to ensure all traffic and information sent and received is encrypted for security.
      2. The website of the third-party CRM we use is accessed using https rather than http, to ensure all traffic and information sent and received is encrypted
        for security.
      3. The websites of any the third-party cloud storage providers we use are accessed using https rather than
        http, to ensure all traffic and information sent and received is encrypted for security.
    5. Notwithstanding the security measures that we take, it is important to remember that the transmission of
      data via the internet may not be completely secure and that you are advised to take suitable precautions when
      transmitting to us data via the internet.
  7. Do We Share Your Data?

    1. We may contract with third parties to supply products and services to you on our behalf. These may include
      payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases,
      the third parties may require access to some or all of your data. Where any of your data is required for such
      a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and
      in accordance with your rights, our obligations, and the obligations of the third-party under the law.
    2. We may compile statistics about the use of our website including data on traffic, usage patterns, user
      numbers, sales and other information. All such data will be anonymised and will not include any personally
      identifying information. We may from time to time share such data with third parties such as prospective
      investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
    3. In certain circumstances we may be legally required to share certain data held by us, which may include
      your personal information, for example, where we are involved in legal proceedings, where we are complying
      with the requirements of legislation, a court order, or a governmental authority. We do not require any
      further consent from you in order to share your data in such circumstances and will comply as required with
      any legally binding request that is made of us.
  8. What Happens If Our Business Changes Hands?

    1. We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer
      of control of all or part of our business. Data provided by users will, where it is relevant to any part of
      our business so transferred, be transferred along with that part and the new owner or newly controlling party
      will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was
      originally collected by us.
    2. In the event that any of your data is to be transferred in such a manner, you will be contacted in advance
      and informed of the changes.
  9. How Can You Control Your Data?

    1. When you submit information via our website, you may be given options to restrict our use of your data. We
      aim to give you strong controls on our use of your data (including the ability to opt-out of receiving emails
      from us, which you may do by unsubscribing using the links provided in our emails or by contacting us at or using the contact details in section 14).
    2. You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone
      Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing
      Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note,
      however, that these services will not prevent you from receiving marketing communications that you have
      consented to receiving.
  10. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given

    1. You may access certain areas of our website without providing any data at all. However, to use all features
      and functions available on our website you may be required to submit or allow for the collection of certain
    2. You may restrict your internet browser’s use of cookies. For more information, see section 12.
    3. You may withdraw your consent for us to use your personal data as set out in section in 5 at any time by
      contacting us using the details set out in section 15, and we will delete your data from our systems. However,
      you acknowledge this may limit our ability to provide the best possible products and services to you.
  11. How Can You Access Your Data?

    You have the legal right to ask for a copy of any of your personal data held by us (where such data is held).
    Please contact us for more details at or using the contact details below in section 14.

  12. What Cookies Do We Use and What For?

    1. Our Site may place and access certain first party cookies on your
      computer or device. First party cookies are those placed directly by us and are used only by us. We use
      cookies to facilitate and improve your experience of our website and to provide and improve our products and
      services. For more details, please refer to section 5, above.
    2. By using our website, you may also receive certain third-party cookies
      on your computer or device. Third-party cookies are those placed by websites, services, and/or parties other
      than us. For more details, please refer to section 5, above.
    3. When you visit our website, cookies are placed on your computer or
      device and you will be shown a pop-up message informing you of that we use cookies.
    4. All cookies used by and on our website are used in accordance with
      current English and EU Cookie Law. We may use some or all of the following types of cookie:

      1. Strictly Necessary Cookies
      2. A cookie falls into this category if it is essential to the operation of our website, supporting
        functions such as logging in.
      3. Analytics Cookies
      4. It is important for us to understand how you use our website, for example, how efficiently you are able
        to navigate around it, and what features you use.  Analytics cookies enable us to gather this
        information, helping us to improve our website and your experience of it.
      5. Functionality Cookies
      6. Functionality cookies enable us to provide additional functions to you on our website, such as
        personalisation and remembering your saved preferences. Some functionality cookies may also be strictly
        necessary cookies, but not all necessarily fall into that category.
      7. Persistent Cookies
      8. Any of the above type of cookies may be a persistent cookie. Persistent cookies are those which remain
        on your computer or device for a predetermined period and are activated each time you visit our website.
      9. Session Cookies
      10. Any of the above type of cookies may be a session cookie. Session cookies are temporary and only remain
        on your computer or device from the point at which you visit our website until you close your
        browser. Session cookies are deleted when you close your browser.
    5. Certain features of our website depend on cookies to function, such as
      recording a logged-in visitor. UK and EU Cookie Law deems these cookies to be “strictly necessary”. Your
      consent will not be sought to place these cookies. You may still block these cookies by changing your
      internet browser’s settings as detailed below in section 12.10, but please be aware that our website may not
      work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by
      allowing them.
    6. Our Site uses analytics services provided by Google Analytics. Website
      analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better
      understand how people use our website. This, in turn, enables us to improve our website and the products
      and services offered through it. You do not have to allow us to use these cookies, as
      detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of our
      website, it does enable us to continually improve our website, making it a better and more useful experience
      for you.

      Google’s privacy policy is available at (https://www

    7. The analytics service(s) used by our website use(s) cookies to gather
      the required information. Certain types of these cookies may be placed immediately when you first visit our
      website and it may not be possible for us to obtain your prior consent. You may remove these cookies and
      prevent future use of them by following the steps set out below in sections 12.8 & 12.9.
    8. You can choose to enable or disable cookies in your internet browser.
      Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party
      cookies. By default, most internet browsers accept cookies but this can be changed. For further details,
      please consult the help menu in your internet browser or the documentation that came with your device.
    9. You can choose to delete cookies at any time however you may lose any
      information that enables you to access our website more quickly and efficiently including, but not limited
      to, login and personalisation settings.
    10. The links below provide instructions on how to control Cookies in all mainstream browsers:
      1. Google Chrome:
      2. Microsoft Internet Explorer:
      3. Microsoft Edge: (Please note that there are not specific instructions at this time, but Microsoft support will be able to assist)
      4. Safari (macOS):
      5. Safari (iOS):
      6. Mozilla Firefox:
      7. Android: (Please refer to your device’s documentation for manufacturers’ own browsers)
    11. We may alter this Cookie Policy at any time. Any such changes will become binding on your first use of our
      website after the changes have been made. You are therefore advised to check this page from time to time.
    12. It is recommended that you keep your internet browser and operating system up-to-date and that you consult
      the help and guidance provided by the developer of your internet browser and manufacturer of your computer or
      device if you are unsure about adjusting your privacy settings.
  13. Summary of Your Rights under GDPR

    Under the GDPR, you have:

    1. the right to request access to, deletion of or correction of, your personal data held by us;
    2. the right to complain to a supervisory authority;
    3. be informed of what data processing is taking place;
    4. the right to restrict processing;
    5. the right to data portability;
    6. object to processing of your personal data;
    7. rights with respect to automated decision-making and profiling (see section 14 below).
    8. To enforce any of the foregoing rights or if you have any other questions about our website or this Privacy
      Policy, please contact us using the details set out in section 15 below.
  14. Automated Decision-Making and Profiling

    1. In the event that we use personal data for the purposes of automated decision-making and those decisions
      have a legal (or similarly significant effect) on you, You have the right to challenge to such decisions
      under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation
      of the decision from us.
    2. The right described in section 14.1 does not apply in the following circumstances:
      1. The decision is necessary for the entry into, or performance of, a contract between the You and us;
      2. The decision is authorised by law; or
      3. You have given you explicit consent.
    3. Where we use your personal data for profiling purposes, the following shall apply:
      1. Clear information explaining the profiling will be provided, including its significance and the likely
      2. Appropriate mathematical or statistical procedures will be used;
      3. Technical and organisational measures necessary to minimise the risk of errors and to enable such
        errors to be easily corrected shall be implemented; and
      4. All personal data processed for profiling purposes shall be secured in order to prevent discriminatory
        effects arising out of profiling.
  15. Contacting Us

    If you have any questions about our website or this Privacy Policy, please contact us by email at, by telephone on 01622 371188. Please ensure that your query is clear, particularly if it
    is a request for information about the data we hold about you (as under section 11, above).

  16. Changes to Our Privacy Policy

    We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law.
    Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of the
    Privacy Policy on your first use of our website following the alterations. We recommend that you check this
    page regularly to keep up-to-date.